封面文章:谁来抗衡“沃尔玛”外资零售企业的到来对于我国零售业态的发展、零售企业的管理与技术升级起到了较好的刺激作用。然而,这种“鲶鱼效应”的一个前提是“鲶鱼”不能太多,否则,得到的效应就可能立即变成“大鱼吃小鱼”了。 Cover article: Who to contend “Wal-Mart ” The advent of foreign-funded retail enterprises for the development of China’s retail formats, retail business management and technology upgrades played a good stimulus. However, one premise of this “catfish effect” is that “catfish” can not be too much, otherwise the resulting effect may immediately become “big fish eat small fish.”