很长时间里,营销的定义和理念都是为了获得经济利益最大化而服务的。也就是说成为了一种最具理性的手段。但是随着市场经济不断成熟和发展,我们越来越感到了企业的一种社会责任,企业服务的手段之一——营销也同样要被赋予责任和使命。尤其是随着“建设和谐社会”口号的提出,更加给社会上所有行业都提供了一个最好的发展契 For a long time, the definition and concept of marketing are all for the sake of maximizing economic benefits. In other words, it has become one of the most rational means. However, as the market economy continues to mature and develop, we increasingly feel a social responsibility of enterprises, one of the means of business services - marketing is also to be given the responsibility and mission. In particular, with the slogan “Building a Harmonious Society”, it has provided a best development contract for all industries in the community