随着我国社会经济的不断发展,电力网络营销迅猛发展,相对于传统的营销方式而言,电力网络营销作为电网与用户之间的一种媒介,有着传统的营销方式所没有的特点。但是电力网络营销作为一种新兴的营销方式,其中还存在着许多不足之处,需要在不断的探索和实践中加以改进,使电力网络营销成为一种在社会发展中产生同时又能够促进社会发展的新型的营销模式。 With the continuous development of social economy in our country, the power network marketing develops rapidly. Compared with the traditional marketing methods, the power network marketing, as a kind of medium between the power grid and the users, has the traits that the traditional marketing methods do not have. However, as an emerging marketing method, power network marketing still has many shortcomings and needs to be improved through continuous exploration and practice, which makes power network marketing become a kind of social network that can be produced both in social development and social development The new marketing model.