名牌效应与名牌战略郭克莎一、当前推行名牌战略的重要意义近年来，名牌战略不仅在企业发展中的地位迅速上升，而且引起了政府部门及社会各界的重视。之所以出现这种情况，是因为在我国经济发展和改革开放的进程中，推行名牌战略具有日益重要的经济意义，（１）国内消费者... Brand name effect and famous brand strategy Guo Kesha 1. The significance of the current promotion of brand strategy In recent years, the brand strategy has not only rapidly risen in the development of enterprises, but has also attracted the attention of government departments and the community. The reason why this happens is because in the process of China’s economic development and reform and opening up, the promotion of brand-name strategies has increasingly important economic significance. (1) Domestic consumers...