随着国家开始重视非物质文化遗产,人们也开始慢慢关注民间艺术,而我们作为中华民族的后代更是有着这一份责任来传承中华民族文化,传承身边的古老文化——陕西凤翔泥塑。本文就陕西凤翔泥塑的推广发展进行分析,并提出相对应的解决方法以及发展策划,吸引更多的消费者,将泥塑文华发扬光大。 As the country begins to attach importance to the intangible cultural heritage, people are beginning to pay close attention to folk art. And as the descendants of the Chinese nation, we have the responsibility to carry forward the Chinese culture and inherit the ancient culture around us - Shaanxi Fengxiang clay sculpture. This article analyzes the promotion and development of clay sculpture in Shaanxi Fengxiang and puts forward corresponding solutions and development plans to attract more consumers and carry out the development of clay sculpture.