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区域多家代理在中国家电业的应用,首要问题就是容易造成价格混乱和跨区域的冲货,格兰仕如何解决这个问题?格兰仕的答案是:量力而行的代理方案和刚性的营销制度。 1.坚持只按代理商的实际“消化”能力签代理协议。
Regional agency application of a number of home appliances in China, the primary problem is likely to cause price chaos and cross-regional stocking, Galanz how to solve this problem? Galanz’s answer is: acting agent programs and rigid marketing system. 1. Adhere to only agents by the actual “digestion” ability to sign an agency agreement.