自2001年国内第一个报业联盟——西北五省区主流都市报联盟成立以来,粗略统计目前的报业联盟数量已有20个之多。报业联盟在中国已经走过了近7年的历程,但它的市场价值仍不明朗,业界评论也众说纷纭,但作为世界报纸发展史都曾经历也正在经历的一个现象,我们不得不正视它的存在,不管怎样,报业联盟已成为报业最主要的“中观”表现形式,介于单张报纸的“微观”形式和整个行业的“宏观”形式屹然存在。它的前生、今世、未来是每一个报业人士和报业的投放者都应关注的问题。正是这个初衷促成我们策划了本次调查,请报业人士和广告主分别填写《报业版》和《广告主版》(请见P64),并传真至编辑部,我们将对调查结果做后续报道。 Since 2001, when the first newspaper press union in China - the mainstream metropolitan newspaper alliance in the five northwestern provinces and autonomous regions - was founded, there have been as many as 20 statistics for the current press alliance. Although the press association has gone through almost 7 years of experience in China, its market value is still not clear. There are also many comments in the industry. However, as the history of the world newspaper has experienced and is undergoing a phenomenon, we have to face it In any case, the newspaper press alliance has become the most important “medium-sized” expression in the newspaper industry, ranging from the “micro” form of a single newspaper to the “macro” form of the entire industry. Its predecessors, present and future, are issues that every reporter and reporter of the newspaper should pay attention to. It is this intention that led us to plan this survey, asking the press and advertisers to fill out the “Newspaper Edition” and “Advertiser Edition” (see P64), and fax it to the Editorial Department. We will do the survey results Follow-up report.