“一带一路”战略的提出并非偶然之举。近年来,国际形势、经济形势在动荡中稳步向前发展,机遇与挑战并存。而软实力则在综合国力竞争中愈加彰显其地位和作用,提高国家软实力已经成为世界大国彰显综合国力和彼此竞争的战略要素。本文将从“一带一路”战略视阈下如何提升我国文化的软实力的策略入手进行分析。 “Belt and Road” strategy proposed is not by accident. In recent years, the international and economic situations have been steadily moving forward with turmoil, with both opportunities and challenges coexisting. However, the soft power shows its position and role more and more in the competition for overall national strength. Improving the country’s soft power has become a strategic element of a world power that shows its overall national strength and competition with each other. This article will start from the strategy of how to enhance the soft power of Chinese culture under the “Belt and Road” strategy.