对于上海而言,大量外资的注入,使它拥有了中国经济先锋城市的光环作用;国家将上海建设成为全球经济典范都市的决心,这都成为了上海广告业蓬勃发展的源泉。中国的整个市场环境向着大市场、大流通的方向发展,改革开放初期带来的强烈经济刺激和巨大经济利润,慢慢地在中国经济历史的舞台上失去其重要的地位。靠着广告打天下的时代已经一去不复返,这就给全国的广告企业在专业上提出更高、更强的行业要求。广告主也开始对创意和制作提出更细致、更严格的要求,并且在价格上更趋于实际。在这种市场情况下,如何实现广告业的再发展,是摆在每个4A 和本土公司面前的问题。全国经济的增长和通讯技术的日新月异,使得地域性差别对于广告业的影响越来越小。拿“神兵”来说,我们的客户 For Shanghai, the influx of a large number of foreign capitals made it have the halo effect of China’s economic pioneer city. The determination of Shanghai to become a model city in the global economy has become a source of vigorous development of Shanghai’s advertising industry. China’s entire market environment has been moving toward a large market and a major circulation. The strong economic stimulus and huge economic profits brought by the reform and opening up gradually lost its important position on the stage of China’s economic history. The era of relying on advertising to fight the world has gone forever, which gives the country’s advertising enterprises in the profession put forward higher and stronger industry requirements. Advertisers are also beginning to make more detailed and rigorous demands on creativity and production, and at a more realistic price. In this market situation, how to achieve the redevelopment of the advertising industry is a problem facing every 4A and local company. The rapid growth of the national economy and the rapid development of communication technologies have made the impact of geographical differences less and less on the advertising industry. Take “magic”, our customers