在如今的网络时代,传统媒体“一对多”的广播模式正在被网络思维下新媒体“多对多”的自由沟通模式所超越,甚至“颠覆”。这一超越对于电视而言的表现是更多的人,尤其是年轻人从传统媒体转向新兴媒体,从电视屏幕转向移动屏幕,特别是手机屏幕。受众的大量流失让电视媒体的改变迫在眉睫。 In today’s Internet era, the traditional media “one-to-many” broadcast mode is being surpassed and even “subverted ” by the new media “many-to-many” mode of free communication under the network thinking. This transcendence is more of a showcase for television, especially young people moving from traditional media to emerging media, moving from television screens to mobile screens, especially mobile screens. Mass loss of the audience has made television media changes imminent.