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“革:巳日乃孚,元贞,利亨,悔亡。”这是〈易经〉的革卦,它提出了世界上最早的“变革”概念。其意是只有遵循规律,顺应的机进行变化,才会亨通圆满,悔恨消失。运动是世间万物的存在方式,没有不变的事物,“变”是自然和社会的普遍规律。只有真正掌握了这一要旨,适时而变,事物才可能存在并获得发展。大物如此,小物亦然。作为多种外力作用而成的品牌,自然离不开这一生存之道,根据周围环境的变化和企业发展的目标,对造就品牌的各种元素进行小变或大变,这是品牌生存和发展的最简单、最基本的手段方法。那么品牌如何进行小变和大变呢?首先我们有必要来探讨一下品牌到底是什么。
“Leather: Pat Nisou, Yuan Zhen, Lee Hyeng, repentance.” This is the Book of Changes, which sets forth the concept of “change” that was the earliest in the world. Its meaning is that only by following the law, adapt to changes in the machine, will prosper, remorse disappear. Movement is the existence of all things in the world, there is no immutable things, “change” is a universal law of nature and society. Only by truly grasping this essence and changing it in a timely manner can things exist and develop. Big things, small things too. As a result of a variety of external forces from the brand, nature can not do without this survival of the way, according to changes in the surrounding environment and business development goals, to create a variety of brand elements of small changes or changes, which is brand survival and Development of the most simple, the most basic means. So how to make small changes and brand changes? First of all, we need to explore what brand in the end.