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随着我国经济的发展,顺应经营品牌化的结果,应全面简洁地向消费者展现自身所树立的口碑以及消费者对其的关注度。如今,每个行业品牌竞争的方式已经大大转变,不仅是是在产品好坏、价格高低等方面上下工夫,还要把关注度转向自身形象的建立上。公司建立自己品牌的最简便途径是视觉识别设计。21世纪是追求独立与个性的新纪元,对于建立一个公司品牌形象来讲,具有自己独特风格的设计的作用十分明显,通过对这些设计的欣赏,不但可以深入了解品牌的文化,而且能够引起更多的人的关注。我们常常无视视觉识别符号系统的意义,尤其是对于提高品牌影响力,基于此我们应该充分考虑一下这个因素,不妨以博物馆为例,通过何等途径将逝去的文化积淀孕育到该系统中,使博物馆的形象焕然一新,树立自己独特的品牌形象。
With the economic development of our country, conforming to the result of brand management, we should show consumers their own word-of-mouth and consumers’ attention to it in an all-round and concise manner. Nowadays, the way of brand competition in each industry has been greatly changed, not only in terms of product quality, price level and so on, but also turn their attention to the establishment of their own image. The easiest way for a company to build its own brand is with visual identity design. The 21st century is a new era in pursuit of independence and individuality. The role of design with its own distinctive style is quite evident in building a corporate brand image. Appreciation of these designs not only deepens the understanding of the brand’s culture but also causes more People’s attention. We often ignore the significance of visual identification symbology, especially for enhancing the brand influence, based on which we should fully consider this factor, may wish to museums, for example, through what path to the culture of lost birth to the system, the Museum The image of a brand new, establish their own unique brand image.