The Langham Xintiandi: Enjoy a New Haven in Shanghai

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  Xintiandi is the entertain- ment hub of Shanghai. Now it is also home to The Langham Xintiandi, a luxury hotel that soft opened in October 2010. Over the past 12 months the hotel has been undergoing some minor refurbishing putting ‘Langham’ touches to the décor.
  “We’ve spent the last twelve months tweaking some parts of the hotel, and in the summer we underwent a refurbishment of our hotel lobby so that we could install a magnificent chandelier in the atrium and also renovated our Grand Ballroom. The hotel will be fully completed in January 2012 with the exception of the retail spaces in front of the hotel which will be completed in early 2012 and will house high end luxury jewelers,”said Mr. John Webb, general manager of The Langham Xintiandi.
  The refurbishing had minimum affect on the hotel’s operation and guests enjoyed some very special benefits during that time. As Mr. Webb explained the number of guestrooms will increase from 320 to 357 once it is completely finished. In addition, more suites(Chairman and Presidential Suites) will open in early 2012.
  “We just opened our new Langham Club Lounge at the end of November 2011. This is designed for both business travelers and we believe our product offering is superior to the other club lounges. For instance our Lounge is open 24 hours, and guests also enjoy complimentary mini-bar and a selection of dishes that they can enjoy either in the Lounge or the privacy of their room,” said Mr. Webb.
  The development of this hotel has been an ongoing process since its current owners took over in early 2010; new services and products have been added along the way and the hotel is now fully ready to open all its facilities to guests. In the past twelve months, The Langham Xintiandi has welcomed guests primarily from China and SE Asia, its two primary markets. As an international branded company it has also attracted guests from the USA, UK and Australia.
  The Langham Xintiandi is not only an ideal destination for business travelers. “Given our location, we also have a lot of leisure travelers as well,” Mr. Webb said. “Now that the hotel is fully completed, I am sure that we will see an increase in leisure customers given our location to Xintiandi which has over 56 international restaurants and bars, lifestyle shops and the retail hub of Hua Hai Road. Our goal in 2012, is to attract a larger share of this market.”
  Location is the first but not the last advantage of this hotel. Given its location in Xintiandi, the hotel fully resembles the features of its location– a perfect combination between the west and China, tradition and peculiarity. It’s the finishing touches that make Langham hotels stand out from other five-star hotels; such as the beautiful crockery in Cachet restaurant which was imported from the UK; the two pillars in the lobby also feature horses, whose shapes are based on the famous Chinese bronze sculpture “Galloping Horse Treading on a Flying Swallow”; even the hotel’s brand incorporates a crest design descended from the original wallpaper at the first Langham Hotel in London. As soon as guests walk in the lobby their senses are engaged with the beautiful ginger flower aroma which is another brand touch that is The Langham Xintiandi. The combination of these elements presents The Langham Xintiandi as an ideal destination for both business and leisure travelers.
  The rooms of The Langham Xintiandi are equipped with all the modern devices, including free international SKYPE calls, allowing guests to enjoy the comfort and convenience during their stay. Mr. Webb went on to say that the hotel currently has enjoyed an average occupancy rate of around 60% over the last twelve months which is quite good given the number of new hotels that have recently opened in Shanghai.
  Another great feature of the hotel is its’ Chuan Spa which has also just recently opened. “Chuan Spa has ten large treatment rooms which are all luxuriously decorated,” Mr. Webb said. “We want to position the spa as suitable not only for hotel guests but also for Day Spa users. We very much see the spa as an attraction for our leisure customers. Shanghai’s spa market is very competitive but we feel that our Chuan Spa offers guests something different and we hope to attract a keen following”.
  Located in the basement of the hotel, the Spa’s name ‘Chuan’ comes from a Chinese character and means “The Source of Life”. Its goal is to make the guests unwind, relax and recover. The décor is simple and clean, with calming soothing hues that reflect a beach scene at night. The spa’s philosophy is based on the concept of Traditional Chinese Medicine, as well as the Chinese principles of Wu Xing, incorporating the five elements of Metal, Wood, Water, Fire and Earth.
  Upon arriving at the Spa guests will be first assessed by their therapist who will decide which element the guest has(based on the guest’s energy, mood, lifestyle and external forces). Then a personalised treatment is designed specifically for them, using appropriate oils, incense and lotions to provide the guest with the unique and unparalleled services of the Chuan Spa.
  Guests can choose from signature massages, facials, body scrubs, as well as specialized treatments for men. The Spa uses world renowned French Thalgo skincare range as well as its own branded products. In addition, Spa guests can also enjoy the Health Club and indoor heated swimming pool as part of the service.
  These great features contributed to the ongoing development and maturing of The Langham Xintiandi in the last twelve months and will continue to play an important role in the future. In Mr. Webb’s opinion, the supply of hotels in Shanghai will still continue to grow throughout 2012-13 as more hotels are expected to open, but he anticipates that it will slow down towards the end of 2013 and 2014. “We have to get through the next two years. I think we are fortunate that we have an excellent brand and an outstanding location. Since we are a medium-sized hotel, I believe that the combination of our brand, location and our size will position us well in the market.”
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