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张辑哲先生在《公关世界》今年第8期上,发表了《创论公关四要素》一文,“向公关理论界诸位同仁郑重创议:修正三要素或曰改三要素为四要素——即在原三要素中再加上一个要素:状态!” 简言之,张先生要把公关活动(工作)的三要素“组织(个人)”、“公众”、“沟通(传播)”,改为“公关四要素”:组织(个人)、公众、沟通(传播)、状态。
In his eighth issue of PR World this year, Mr. Zhang Jizhe published a paper entitled “Four Keys to a Creative Public Relations,” which he solemnly proposed to all colleagues in the public relations theory field: to amend three elements or to change three elements into four elements - namely, In the original three elements plus an element: the state! “In short, Mr. Zhang should public relations activities (work) of the three elements of” organization (individual) “,” public “,” communication (communication) “to” Public relations four elements ": organization (individual), the public, communication (dissemination), status.