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近年来,网络购物的兴起逐步带动人们消费习惯的改变,网上购书是非常有潜力的一块阵地。以当当网销售数据为例进行分析,2007年到2010年,当当网的营业收入高速增长,增幅超过350%。营业收入增长的主要原因是用户和订单的大幅增长,仅2010年前9个月订单就从1560万增长到了2800万,而在营业收入中有84%是出版物销售。当当网的这些数据或许不能代表整个电子商务,但读者网络购书的快速增长趋势已是不争的事实。科技出版社的图书产品是大量专业的、常销图书,
In recent years, the rise of online shopping and gradually lead to changes in consumer habits, online shopping is a very potential position. Dangdang sales data as an example for analysis, 2007 to 2010, Dangdang revenue growth, an increase of more than 350%. Revenue growth was mainly due to the significant increase in users and orders, with orders rising from 15.6 million to 28 million in the first nine months of 2010 alone, while 84% of sales revenue was for publication sales. Dangdang these data may not represent the entire e-commerce, but the rapid growth of readers online book purchasing trend is an indisputable fact. Science and Technology Publishing House book products are a large number of professional, often-book,