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广告创意是广告设计及运作中的一个重要环节,关系到广告的传播效果如何。广告创意能使广告信息更受关注,并能够满足消费者的精神需求。在进行广告创意之前,首先要解决的一个问题是广告创意观念的确立。为使广告发挥其最佳效果,广告创意必须遵守相应的运作规律和创作原则,避免走入广告创意误区。
Advertising creativity is an important part of advertising design and operation, and it relates to the effectiveness of advertising. Advertising creativity can make advertising information more attention and can meet the spiritual needs of consumers. One of the first issues to solve before advertising creative ideas is the establishment of advertising creative ideas. In order for advertisements to exert their best results, advertising creatives must abide by the corresponding laws of operation and creative principles to avoid entering the creative errors of advertising.