在激烈的现代市场竞争中,企业只有不停地创新,才能适应多变的市场需求。但在这股创新大潮中,有些企业反其道而行之,采取以静制动、以“不变”应“万变”的经营方法,也常常取得了意料不到的经营效益。 当今世界上的食品公司都无时无刻不在想方设法改变产品的口味,以满足消费者不断变化的需求。但美国桑德斯炸鸡公司却逆此而行,每年都花巨资在报刊电视上连续刊登广告,大肆宣传自己以11种香料调制的传统食谱,“绝对不变换口味”, In the fierce competition in the modern market, companies only keep innovating in order to adapt to changing market demand. However, in this trend of innovation, some enterprises do the opposite in their own ways, and they have often achieved unexpected operational benefits by taking a static approach and operating under the principle of “invariably” “changing.” Today's food companies all over the world find ways to change the tastes of products to meet the changing needs of consumers. However, the United States Sanders fried chicken company is doing the same, every year spent heavily in newspapers and on television in a row ads, wantonly advertise their own 11 kinds of spices modulation of the traditional recipe, “absolutely do not change the taste”