本文论述了顾客满意与品牌发展的关系,描述了企业如何实施顾客满意工程,走品牌发展之路。提出了品牌的核心是员工的素质、品牌的基础是质量、品牌的动力是科技、品牌的维护靠服务、品牌的发展靠经营等品牌发展论点。 This article discusses the relationship between customer satisfaction and brand development, describes how to implement customer satisfaction engineering, take the road of brand development. Proposed the core of the brand is the quality of the staff, the brand is based on the quality of the brand’s motivation is technology, brand maintenance by service, brand development by operating the brand development argument.