创新型营销的动力来源于对营销利益的诱惑,在一个阶段里面,当销售需要创新才能开辟新路时, 我们对于创新的理解思路是否局限在技术、战术与战略上面,而忽视了对销售中市场环节的关注,而市场环节的民间力量有着无限的创新空间,而这个空间的存在使我们改变创新路子有了新的支撑,这个支撑就是民间创新领域的效益与利润。民间力量的创新是改变企业创新门面的一个方式,也是企业 The driving force of innovative marketing comes from the temptation of marketing interests. In one stage, when sales need to innovate to open up new roads, our understanding of innovation is confined to technology, tactics and strategy, while neglecting sales Market concerns, and civil society forces in the market have unlimited room for innovation. The existence of this space has given us new support for changing the path of innovation. This support is the benefit and profit in the field of private innovation. The innovation of civil power is a way to change the facade of enterprise innovation and it is also an enterprise