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卫视覆盖人口创新高,省级地面覆盖增势不减2013年全国卫星电视频道累计覆盖人口达到496.2亿人次,较去年增加33.9亿人次,再创历史新高;1999~2013十五年间保持高速增长,年均增长率达10.9%。近年来,随着“限娱令”、“限广令”、“限唱令”等广电新政频出,加上网络视频等新媒体的挤压,电视媒体遭遇极大冲击,省级卫视经过洗牌后,竞争中被边缘化的地面频道重返人们视野。由于一线消费市场竞争日趋白热化,市场空间逐渐饱和,而区域消费需求与市场空间在逐步增长,转战二三线消费市场成为国内营销的大趋势,广告主和广告公司的营销渠道也在不断下沉,而承
Satellite coverage of population hit a new high and the provincial level increased its coverage of ground-based satellite channels. In 2013, the cumulative coverage of satellite TV channels nationwide reached 49.62 billion person-times, an increase of 3.39 billion person-times over the previous year, hitting a record high. From 1999 to 2013, The average annual growth rate of 10.9%. In recent years, with the “entertainment limited”, “limited Canton order ”, “limited singing order ” and other radio and television New Deal frequent, coupled with the squeeze of new media such as online video, the television media suffered great Impact, after the provincial satellite TV shuffled, the competition was marginalized terrestrial channels return to people’s vision. Due to intensified competition in the first-tier consumer market and gradual saturation of market space, regional consumer demand and market space are gradually increasing. Fighting into the second and third tier consumer markets has become a major trend in domestic marketing. The marketing channels for advertisers and advertising companies are also constantly sinking. And bearing