论文部分内容阅读
企业要将关注焦点转向消费者,回归到产品本身,真正从工艺、技术、设计、材料等基础出发,生产消费者真正需要的产品,提供更好的生活方式解决方案。近两年服装行业发展速度不如以前,今年可能比往年更加困难。这种行业环境下,很多企业遇到了困难,但仍有一些企业还在不断前进。为什么?我想提出自己的一个思考和观点—回归产品本质。我在这里提出三个问题。问题一:一个老板,到底抓营销还是抓产品?对这个问题的回答,可能每个人都不一样。的确经
Enterprises should focus their attention to consumers, return to the product itself, and truly from the process, technology, design, materials and other basic starting point to produce the products consumers really need to provide better life style solutions. Garment industry in recent years, the rate of development than before, this year may be more difficult than in previous years. In this industry environment, many enterprises have encountered difficulties, but some enterprises are still moving forward. Why? I want to put forward my own thinking and point of view - return to the nature of the product. I am here to raise three questions. Question 1: A boss, in the end to grasp the marketing or product? Answer to this question, everyone may be different. Indeed