手机电视新媒体的发展移动通信和电视广播是当今信息通信领域两个影响力最大、同时也是发展前景最广阔的行业。在各自经历了数字化发展并与互联网结合后,电信网络和广播电视网络都在向着个人化、多媒体、宽带化的信息服务方向发展。数字化后的电视广播,通过双向改造或借助电信网络,其业务模式已经从单项广播扩展 Mobile TV New Media Development Mobile communications and television broadcasting are two of the most influential and most promising industries in the field of information and communications today. After each has gone through digital development and integrated with the Internet, both the telecommunications network and the radio and television network are moving toward personalized, multimedia and broadband information services. Digitized television broadcasting, through a two-way transformation or through a telecommunications network, has expanded its business model from single broadcast