公共关系虽已行之有年,但仍有人搞不清楚它到底是什么,甚至有时连从业人员或教公共关系的老师,也不清楚它的精义。从前一般人认为公共关系就是吃饭喝酒,做做人际关系,现在大家知道它似乎不只是吃吃饭,喝喝酒,搞搞关系,但却又说不出个所以然来。虽然如此,有一点是公认的,即在今天这个年代,没有公关是不行的。公关像一把尚方宝剑,凡事有它就能化险为夷;公关又像一座七宝楼台,光怪陆离,让许多人目眩神迷,就像弱水三千,各饮一瓢;也像瞎子摸象,摸到了尾巴的人,便认为公关是尾巴,摸到了鼻子的人,又以为它是鼻子,随便怎么定义都可以,公关自公关,那管外面为它吵翻了天!十多年前曾有人说公关就是天天洗头,因为这样就不会有头皮,就算是做好了个人公关。十多年来,公关更成了洒店公主,少爷的代名词,也有妓女号称公关专家,可谓百家争鸣。海峡两崖的公关组织对这一点都很很低生气,也都曾尽力扭转,但一点办法也没有,乱鸣乱放的现象依然存在。 Although public relations has been around for years, some people still do not know exactly what it is. Even the practitioners or teachers who teach public relations sometimes do not understand its essence. In the past, most people think that public relations is to eat, drink and do interpersonal relationships. Now we all know that it does not seem like eating, drinking and drinking, but we can not tell ourselves why. Nonetheless, one thing is generally acknowledged: In today’s era, it is impossible not to have a PR. PR is like a sword, everything can be saved; public relations and like a Qibao floor, bizarre, so many people dizzy, like weak water three thousand, each drink a ladle; also like a blind touch like the image, touched Tail of the people, they think the public relations is the tail, touched the nose who think it is the nose, whatever can be defined, PR from the public relations, that tube outside it noisy turned the day! Is to wash your hair every day, because this will not scalp, even if it is a personal PR. For more than a decade, PR has become synonymous with Princess Sapa and Master, as well as prostitutes known as PR experts. Straits Cliff two PR organizations are very angry at this point, have also tried their best to reverse, but there is no way, chaos chaos phenomenon still exists.