市场营销无疑是企业生存的重要手段,随着市场竞争的激烈,越来越多的企业把营销作为企业经营的生命线。虽然,在市场营销的操作上是八仙过海,各显其能,但是,用心分析,眼下,国内的大小企业搞了20多年的营销战略,并没有建立起一套完善的市场营销理论体系。那么,踏进21世纪的门槛,市场营销会出现什么趋势呢?记者最近走访了京城的几位经济学专家和从事营销实战研究的人士,他们对此发表了如下看法:广告公关打折连锁仍然会唱主角广告作为营销的重要手段,它的作用在任何时候都不可以低估。不论成熟的消费者还是盲目的购物群体,都将会受到广告的引导。而企业靠打广告得到的回报,在短时间内仍然是让人心动的。公关是企业营销的智慧体现,也是企业实力的展示,赞助一支足球队或赞助一项重大活动,往往能让 Marketing is undoubtedly an important means of business survival, with fierce market competition, more and more enterprises to marketing as the lifeline of business. Although the operation of the marketing is the Eight Immortals Crossing the Sea, each significant, but, intentions analysis, right now, the domestic large and small enterprises engaged in more than 20 years of marketing strategy, and did not establish a sound marketing theory system. So, entering the threshold of the 21st century, marketing what trends will appear? Reporters recently visited the capital several economic experts and engaged in marketing research, who made the following observations: Advertising public relations discount chain will still be As a major means of marketing, leading role ads can not be underestimated at any time. Whether mature consumers or blind shopping groups, will be subject to advertising guidance. The rewards for businesses by advertising are still impressive for a short period of time. PR is the wisdom of corporate marketing reflects the strength of the enterprise is also the show, sponsor a soccer team or sponsor a major event, often allow