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3月19日,中央电视台和中国足协终于签订了甲级联赛电视转播权的合作协议,双方旷日持久的谈判结果不是破裂而是和解,可以说结局圆满.按说甲级联赛已经战过几轮,人们没耽误收看电视转播,故事已经讲完了;其实不然,其中出现的分歧和谅解,仍很值得说道.3月19日,眼见联赛快开战了,为什么捱到最后的节骨眼上才签字?说起来也很简单,双方在转播权值多少钱上一直相持不下.中国足协的开价是每场比赛不得低于15万元,中央电视台的开价则在10万元以下,多了难以承受.最后双方都做出让步,以每场14万元成交,签下了为期3年,价值1100万元的电视转播协议.
On March 19, CCTV and the Chinese Football Association finally signed a cooperation agreement on the right to broadcast the A League television. The results of protracted negotiations between the two sides are not ruptures but reconciliation, and can be said to be successful. It has been said that the A League has been fighting several rounds and people Not to delay watching TV, the story has been finished; In actual fact, where the differences and understanding, it is still worth saying .3 March 19, see the League is about to go to war, why wait until the last moment before signing? Very simple, the two sides in the broadcast weight how much money has been stranded .China Football Association asking price is not less than 150,000 yuan per game, CCTV’s asking price is under 100,000 yuan, more unbearable. Finally both sides have done Concession, to 140,000 yuan each transaction, signed a three-year, worth 11 million yuan TV broadcast agreement.