当前，国内市场和产品已开始进入一个全新的发展与竞争阶段———品牌竞争时代。在消费者的品牌意识不断增强的同时，企业纷纷围绕如何全力扩大市场份额，以塑造和不断优化本企业综合素质的品牌形象而竞争。企业在实施品牌战略的目标中，迫切需要认真深入研究与开发品牌信... At present, the domestic market and products have begun to enter a new phase of development and competition --- the age of brand competition. As consumers’ brand awareness continues to grow, companies are all trying to expand their market share to compete with each other in shaping and continuously optimizing the overall quality of the company’s brand image. Enterprises in the implementation of the objectives of brand strategy, the urgent need to seriously study and develop brand letter ...