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名牌是优质的证明,是财富的源泉,是荣誉的象征,它标志着企业的劳动受到社会的认可,并反映社会心理偏好的趋向和文化品位;名牌是一国经济文化与国际经济文化交融,接轨的桥梁,世界资源为适应名牌商品和名牌企业结构的需要而流动、分割。名牌产品以其独有的品质、式样、商标、包装装璜和制作技术等,在消费者的心目中有特殊的地位,而生产名牌产品的企业,则以其独到的经营管理,营销策略等,在激烈的市场竞争中
Brand-name is a proof of quality, a source of wealth and a symbol of honor. It symbolizes that the labor of enterprises is recognized by the society and reflects the trends and cultural tastes of social psychological preferences. The famous brand is a blend of a country’s economic culture and international economic and cultural culture. With a bridge that connects, the world’s resources flow and divide to meet the needs of brand-name products and brand-name corporate structures. Brand-name products have special status in the minds of consumers because of their unique qualities, styles, trademarks, packaging, and manufacturing techniques. Companies that produce brand-name products, with their unique management, marketing strategies, etc. , in the fierce market competition