2004年年底,中国零售业全面开放,市场竞争进一步加剧,行业平均利润下滑,企业获利水平下降。同时, 工商关系矛盾激化,政府开始建立零售交易的规范,零售商依靠通道费用和账期的盈利模式受到挑战,促使企业重新审视内部管理与营运效率。此外,消费者的细分为企业寻求利基市场创造了机会和新空间,企业开始尝试差异化定位以吸引细分的目标顾客群。在这样的背景下,零售企业开始从简单的模仿走向自主的创新,从外延式的规模扩 At the end of 2004, China’s retail industry was fully liberalized with further intensified market competition, a decline in the average profit of the industry and a drop in the profitability of enterprises. At the same time, the contradiction between business and industry intensified. The government started to set the norms of retail transactions. Retailers were challenged by the channel cost and account profit model, prompting enterprises to re-examine the internal management and operational efficiency. In addition, consumer segmentation creates opportunities and new spaces for businesses to seek niche markets as businesses begin to experiment with differentiation to attract segments of targeted customers. In this context, retail companies began to move from simple imitation to independent innovation, expanding from the scale of expansion