论文部分内容阅读
’94山城一夏,太阳镜大战随气温变化的曲线一浪高过一浪。你方唱罢我登场,各种品牌竞相在消费者面前展示自己的魅力,广告铺天盖地而来,“蓝色沸点”则脱颖而出。 不仅在重庆,“蓝色沸点”太阳眼镜在京、广、沪等许多城市也颇受消费者青睐,销售额直线上升。这种来自台湾的品牌自1991年穿越海峡“登陆”以来再创佳绩,亦为来明集团在大陆的进一步发展奠定了基础。
In the summer of ’94 Shancheng, the curve of the sunglasses wars changed with the temperature. When you sing me to the stage, various brands compete to show their charm in front of consumers, advertising comes in over and over, and the “blue boiling point” stands out. Not only in Chongqing, “blue boiling point” sunglasses are also popular among consumers in Beijing, Guangzhou, Shanghai and many other cities, and their sales have soared. This brand from Taiwan has made great achievements since the “landing” across the Taiwan Strait in 1991 and laid the foundation for the further development of the Lai Ming Group in the mainland.