“我是市烟草公司营销中心主任任泽乐,我的网名是乐乐。”“我是临澧客户汪芳,我的网名是柔情侠女。”……9月初,在常德市烟草专卖局(公司)物流中心,一场别开生面的“网友见面会”开始了。50多名来自常德烟草客户QQ群的网友分享卷烟经营心得,发表对烟草公司的意见建议,畅所欲言,其乐融融。今年来,常德烟草积极探索品牌营销新路径,以提升客户满意度为核心,将客户作为品牌构建体系原点,从客户出发,扩张企业的服务品牌维度。 “” “” “” “” “” “” “I am Linqu client Wang Fang, my name is softhearted woman ” ... ... early September, in Changde City Tobacco Monopoly Bureau (company) logistics center, a spectacular “friends meet ” began. More than 50 customers from Changde tobacco customers QQ group share their experiences in cigarette business and make comments on tobacco companies. This year, Changde Tobacco actively explore new ways of brand marketing, to enhance customer satisfaction as the core, the customer as the starting point of the brand building system, starting from the customer, the expansion of corporate service brand dimensions.