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近年来,公关伦理道德问题进入了人们的视线。危机公关是否解决的了公关界本身的道德危机?公关界的道德沦陷引起人们的关注。本文将结合当下的公关界的热点问题,以伦理学相关理论为依托针对公关的理论与实践活动中必然直面的伦理问题和公关界的道德丧失问题进行分析和判断。通过对公关各种主、客观因素的分析,进行伦理的判断与推理,试图找到解决问题的方法和一些带有普遍适用性的标准。并对丧失道德的“伪公关”对公关业的影响进行分析,提倡道德公关,做有道德的公关人。
In recent years, the ethical issues of public relations have entered people’s attention. Crisis public relations has solved the moral crisis of the public relations community itself, and the moral fall of public relations has aroused people’s concern. This article will analyze and judge the ethical issues that must be faced in the theory and practice of public relations and the moral loss problem in the public relations sector based on the ethics related theory based on the current hot issues in the public relations industry. Through the analysis of various subjective and objective factors of public relations, ethical judgments and inferences are made, trying to find a solution to the problem and some standards with universal applicability. And analyze the impact of the loss of moral “false public relations” on the public relations industry, promote moral public relations, and be a moral publicist.