企业形象或企业形象塑造系统[CIS]传入我国后,成为企业界和广告界近年来的热门话题。如何使PICC的形象更高大、更完善、更深入社会公众之心,在竞争的浪潮中占据有利地位,从而推进业务的发展,也需要新的CIS设计。笔者认为,PICC的CIS设计从总体思路上应本着美化自己、方便社 Corporate image or corporate image shaping system [CIS] into China, has become a hot topic in business and advertising industry in recent years. How to make the image of PICC bigger and better and deeper into the hearts of the public, occupy a favorable position in the wave of competition so as to promote the development of business and also require new CIS design. The author believes that, PICC CIS design from the general idea should be based on the beautification of their own, convenient community