舒尔茨谈“整合营销传播与中国实践”有着“整合营销传播之父”之称的唐·舒尔茨博士近日受长江商学院之邀,携夫人、知名品牌专家海蒂·舒尔茨为长江传媒高级管理文凭公开课程传授“整合营销传播与品牌管理”。其间接受记者访问,对整合营销传播与中国实践问题发表观点。唐·舒尔茨认为:整合营销传播理论的新变化主要表现在两 Schultz on “Integrated Marketing Communication and Practice in China” Dr. Schultz, who is known as the “Father of Integrated Marketing Communications,” was recently invited by Cheung Kong Graduate School of Business to bring his wife and renowned brand expert Heidi Schultz Cheung Kong Media Senior Management Diploma open course taught “integrated marketing communications and brand management.” During this period, he was interviewed by reporters and expressed opinions on issues of integrated marketing communication and China’s practice. Don Schultz argues that the new changes in integrated marketing communication theory are mainly manifested in two aspects