城市台生存危机已是一个不争的事实,单纯依靠广告收入的努力肯定不是拯救危机、摆脱困境的良方。城市台应该充分利用自己特有的社会资源、人才优势、公信力背书,主动拥抱互联网,在丰富的互联网经济生态中寻找到契合自己的切口,相互融合,扩展性、跨越性的进入新的业务领域,以获得新的发展活力、新的竞争力。作为互联网之都,杭州具有其他城市没有的电视媒体融合技术带来的扁平化业务形态创新与实践的基因与土壤,而杭州文广集团多年经营沉淀的各种隐形资源优势,又使跨界融合成为可能。浙江工业大学生活与创新研究中心长期跟踪杭州文广集团的转型历程,一年前受后者的委托,对电视媒体匹配机器人商店新业务形态实现的可行性进行了翔实、细致的调研,并做了客观、科学的经济测算,以期对电视媒体的转型与创新探索出一条新的路子。 Urban Taiwan survival crisis is an indisputable fact, relying solely on advertising revenue efforts certainly not save the crisis, out of the predicament. Urban Taiwan should make full use of its own unique social resources, human resources, endorsement of credibility, take the initiative to embrace the Internet, in the rich Internet economy to find their own fit cut, integration, scalability, leap into the new business areas, In order to obtain new development vitality, new competitiveness. As the capital of the Internet, Hangzhou has the genes and soil for innovation and practice of flat business formed by the integration of television media technologies not found in other cities. However, the various invisible resource advantages of Hangzhou Cultural Group, become possible. Zhejiang University of Life and Innovation Research Center long-term tracking Hangzhou Cultural Group, the transformation process, a year ago by the latter commissioned by the television media match the feasibility of new business robot robot store to conduct a feasibility study carried out informative and detailed Objective and scientific economic estimates in order to explore a new path to the transformation and innovation of the television media.