当今,新闻竞争日趋白热化,它不但表现在抢时效、争首发,同时也在拼原创,比深度。读者对新闻媒体的认知度与满意度,不仅建立于新闻时效上,而且建立于深度报道上。目前一些企业报的深度报道,从其报道的问题和报道的角度来看,尚存在着不太切合需要、切入主题的深度和广度不足等问题,以至于不能引起读者“共振”。因此,企业报深度报道如何选题,值得探讨。 Today, the increasingly intense competition in the news, it is not only reflected in the grab time, compete for the first episode, but also to fight original, deeper than the depth. Readers’ awareness of and satisfaction with the news media is based not only on news aging but also on in-depth coverage. At present, some enterprises reported in-depth reports, from the perspectives of reported problems and reports, there are still problems such as less-than-necessary, in-depth and inadequate coverage of topics, which can not cause readers to “resonate.” Therefore, Enterprise News Depth reported how to choose the topic, it is worth exploring.