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国际化品牌的含义,是品牌在不同的国家、地区、种族与文化所呈现的内涵融合度,即国际化、全球化国际名牌的成功因素,绝非仅仅来自印象与记忆。美国一直极力发展经济并接纳来自世界各地的移民文化。在了解消费文化形成的真正原因时会发现,现在大部分国际名牌是来自西欧;而科技或饮食消费文化则是来自美国,如:可口可乐、麦当劳等等。这些国际名牌的形成,除了由来已久的印象与记忆之外,更重要的是来自东西文化的差异性。过去,我们被戏谑为“差不多先生”及凡事都“马马虎虎”的工作态度,而西方文化崇尚的是严谨,深入的办事态度,所生产的商品或创造的品牌,在不同的文化背景下,自然所产生的结果会大有不同。
The meaning of international brand is the content fusion of brand in different countries, regions, races and cultures, that is, the success factor of international famous brands in internationalization and globalization, not just from impression and memory. The United States has always been keen on developing its economy and accommodating immigrant cultures from all over the world. In understanding the real causes of the formation of consumer culture will find that most of the international brands now come from Western Europe; and technology or food and consumer culture is from the United States, such as: Coca-Cola, McDonald’s and so on. The formation of these international brands, in addition to the long-standing impression and memory, more importantly, from the differences between Eastern and Western cultures. In the past, we were bantered to work attitude of “almost” gentleman “and everything” so-so ", whereas western culture advocated a rigorous and in-depth attitude toward producing goods or creating brands in different cultures In the background, the results produced by nature will be very different.