近几年来，随着市场经济的发展，企业的内外部环境、增长方式及经营战略、发展目标等都发生了重大变化。作为企业理念、灵魂和发展导向的企业文化，也面；陆着许多新的课题。新形势下的企业文化建设，不能满足于历史模式的延续，也不能局限于国外模式的简单模仿，而要立足于新 In recent years, with the development of market economy, major changes have taken place in the internal and external environment, growth mode, business strategy and development goals of the enterprise. As a corporate philosophy, soul and development-oriented corporate culture, but also face many new topics. The construction of corporate culture under the new situation can not be satisfied with the continuation of the historical model or the simple imitation of foreign models, but should be based on the new