以高新技术及信息技术为基础的新经济正在迅速发展,并给人类经济与生活带来前所未有的影响。对于零售商业来说,必须正确认识新时代到来对本行业影响的广度和深度,未雨绸缪,不断创新,制定相应的营销战略与策略,以促进企业的可持续发展。一、新经济对策售业营销的影响在信息技术革命推动下形成的新经济,具有以下显著的特征:1.新经济的技术基础是以电子计算机技 The new economy based on high technology and information technology is rapidly developing and has brought unprecedented impact on human economy and life. For retail businesses, we must correctly understand the breadth and depth of the impact of the new era on the industry, plan ahead, continue to innovate, and formulate appropriate marketing strategies and strategies to promote sustainable corporate development. I. New Economic Countermeasures The impact of sales marketing on the formation of a new economy driven by the revolution in information technology has the following salient features: 1. The technological foundation of the new economy is based on computer technology.