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在借鉴SMRM解说系统规划方法基础上,提出有别于以往研究的森林公园旅游解说系统构建效用因子组合。文章选取加拿大班夫国家公园(Banff National Park)和中国张家界国家森林公园为问卷调研地,以中西方森林游憩者为受访对象,实证分析解说因子对森林公园旅游解说的重要性。结果表明:森林公园旅游解说系统构建效用因子为解说文本、解说媒介、解说序列;中西方森林游憩者关于解说效用因子对森林公园旅游解说重要性均存在显著影响,且系数均为正数,即解说效用因子对森林公园旅游解说重要性亦均存在显著正向影响。
On the basis of drawing lessons from SMRM commentary system planning method, this paper puts forward the construction utility factor combination which is different from the previous research on the forest park tourist commentary system. This paper selects the Banff National Park in Canada and Zhangjiajie National Forest Park in China as the questionnaire survey area, and takes the Chinese and Western forest tourists as the surveyed subjects, and empirically analyzes the importance of the explanation factor in the interpretation of Forest Park tourism. The results showed that the utility factor for the construction of the forest tour guide system was explanatory texts, media for explanation and commentary sequence. There was a significant influence on the importance of commentary utility factors in interpreting tourism in Forest Parks between the forest tourists in both western and western countries, and the coefficients were all positive The explanatory utility factor also has a significant positive impact on the importance of forest park interpretation.