近年来,随着设计被提升到国家战略高度层面,随着由互联网经济带来的消费者对产品要求由功能需求到个性化需求的转变,设计在改善用户体验、提升品牌附加值方面发挥的作用越来越明显。本文将从用户价值、产品价值、服务价值三个方面对产业链中的设计对价值力的挖掘做一个浅薄的分析。 In recent years, as design has been elevated to the national strategic level, with the shift from functional requirements to personalized needs brought about by consumers’ demands for products by the Internet economy, designs have played an important role in improving user experience and enhancing brand value added The role of more and more obvious. This article will do a superficial analysis on the design of value chain in the industrial chain from three aspects: user value, product value and service value.