“市场”是一个立体的概念,对于出版物来说,市场就是读者需要,就是发行量,就是经济效益。换言之,只有读者需要才有发行量,发行量的增长才能带来经济效益。近年来,随着出版产业化脚步的不断延伸,期刊的市场化并不是一个全新的概念了,大家或多或少都与市场 “Market ” is a three-dimensional concept, for the publication, the market is the reader needs, is the circulation, is the economic benefits. In other words, only readers need to have circulation, the increase in circulation can bring economic benefits. In recent years, with the continuous extension of the pace of industrialization of publishing, the marketization of periodicals is not a completely new concept. Everyone is more or less involved with the market