竞争无处不在,新闻传媒之间的竞争在未来的市场氛围中尤为激烈,而近几年各地媒体数量增多,竞争白热化,如何从众多媒体中脱颖而出,恐怕是诸多媒体考虑的问题。增强媒体竞争力的手段是多方面的,本文从受众、媒体本身、以及媒体生存环境的角度出发,提出了以下三种增强媒体竞争力的运营思路。 Competition is common everywhere. The competition among the news media is particularly fierce in the future market environment. In recent years, the number of media around the world has increased and competition has been intensified. How to stand out from the mass media is probably something that many media consider. There are many ways to enhance the competitiveness of the media. From the viewpoints of the audience, the media itself and the living environment of the media, this article proposes the following three operating ideas to enhance the competitiveness of the media.