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随着科学技术的飞速发展,当前在人们生活中已经逐渐普及各种先进技术和设备,网络媒介发展迅猛,这虽然给人们的生活带来更多便利,但同时也大大冲击了传统媒体。其中就广播电视媒体来说,收视率和开机率出现明显下滑现象,严重减少了电视广告创收,这都会在一定程度上限制传播媒介的进一步发展。本文主要是对新媒体环境下广播电视媒体运营模式以及新媒体环境下广播电视媒体发展路径两个方面做出了详细的分析和研究。
With the rapid development of science and technology, various kinds of advanced technologies and equipment have been gradually popularized in people’s lives. The rapid development of the network media has brought more convenience to people’s lives, but at the same time has greatly affected the traditional media. Among them, on the radio and television media, the apparent decline in viewing rate and boot-up rate severely reduced revenue from television commercials, which would to a certain extent limit the further development of the media. This article mainly analyzes and studies the operation mode of radio and television media in new media environment and the development path of radio and television media in new media environment.