最近几年,网上购买食物正逐渐成为与超市购买相匹敌的新选择。冷鲜和冷冻肉类产品加工商,也在积极响应这一新的市场需求,争相开发能够在电商渠道大卖的新产品。这样的新产品需要有较长的货架期并配以合适的包装,既保证食品安全,又能树立品牌,并适宜于长距离派送。需要注意的是,这并不意味着所有利用电商渠道的生产商都能享受到均等的商业机会。“如果消费者 In recent years, buying food online has gradually become a new option that rivals supermarket purchases. The processors of chilled and frozen meat products are also actively responding to this new market demand and are racing to develop new products that can be sold in the e-commerce channel. Such new products need to have a longer shelf life and with the appropriate packaging, both to ensure food safety, but also establish a brand, and suitable for long-distance delivery. It should be noted that this does not mean that all producers using the e-commerce channel can enjoy equal business opportunities. ”If the consumer