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以微博、微信为代表的“微时代”的来临,对高校的新闻传播提出了新的挑战和要求。面对这种情况,高校应洞悉新媒体的传播特性,在新闻发布的时效、新闻媒体的运用、新闻语言的选择以及新闻内容的创新等方面及时调整传播策略,促进新旧媒体的有机融合和联动,在“微时代”来临之际,更好地进行新闻宣传和舆论引导。
The advent of “micro era ” represented by Weibo and WeChat poses new challenges and requirements for news dissemination in colleges and universities. Faced with this situation, colleges and universities should be aware of the dissemination characteristics of new media, timely adjust communication strategies in terms of the timeliness of news release, the use of news media, the choice of news language and the innovation of news content, so as to promote the organic integration and linkage between new media and old media In the “Micro era ” is approaching, better public information and media guidance.