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近年来,随着济宁市港航系统行业文明建设步伐的逐步推进,港航事业发展和文明创建活动中取得了一个又一个可喜的成果,港航文化、海事安全文化的创新和发展也呈现出一派欣欣向荣的局面。又值党和国家近期相继出台了一系列大力发展社会文化事业,振兴文化产业的方针政策,文化战略越发成为行业经济跨越式发展的新的发力点。在探索港航文化发展的创新实践中,我们进一步认识到,品牌战略的实施将会在兼具管理和服务双重职能的港航业未来的发展中,起到推波助澜的作用。
In recent years, with the gradual promotion of civilized construction in Jining City’s port and shipping system industry, there have been gratifying achievements one after another in the cause of port and air transport and the founding of civilizations. The innovation and development of the culture of port and shipping safety and maritime safety also show A prosperous situation. The revaluation party and the state have recently promulgated a series of principles and policies of vigorously developing social and cultural undertakings and rejuvenating the cultural industry. The cultural strategy has become a new force in the leap-forward development of the industry economy. In exploring innovative practices in the development of the Port-Air culture, we further recognize that the implementation of the brand strategy will play a role in fueling the future development of the port and shipping industry, which combines both management and service functions.