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无孔不入的广告充斥在人们的周围,令人们的视线扑朔迷离,你的品牌如何才能摆脱极具干扰性的媒体环境,从而在受众心智中留下深刻的印象7去年在北京,上海、广州、深圳等地崛起的中国商业楼宇液昌电视联播网给人们许多的启示。 FocusMedia在中国正式运营一年多,就已经吸引了招商银行,交通银行、花旗银行、轩尼诗、奥迪、诺基亚、联想、DHL、松下、万科、移动、网通、联通、欧莱雅、联合利华这样广告大户,月营业额超过二千万元,创造了传媒业的新奇迹。以我的了解,我觉得FacusMedia的成功主要源自以下三个因素
Pervasive advertising flooded around people, making people’s vision blurred, how your brand can get rid of the highly disruptive media environment, so impressed in the minds of the audience 7 last year in Beijing, Shanghai, Guangzhou, Shenzhen, etc. The rise of China’s commercial buildings liquid Chang Television Network gives many people enlightenment. For more than a year, FocusMedia has attracted major advertisers such as China Merchants Bank, Bank of Communications, Citibank, Hennessy, Audi, Nokia, Lenovo, DHL, Panasonic, Vanke, Mobile, China Netcom, China Unicom, L’Oreal and Unilever , Monthly turnover of more than 20 million yuan, creating a new miracle of the media industry. To my understanding, I think FacusMedia’s success is mainly due to the following three factors