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“90后”大学生作为新一代消费者已经逐渐的成熟并拥有了自己的购物风格,本文主要就是根据调研结果对影响他们购物决策的因素进行分析,并最后得出“90后”大学生消费者的购物决策风格。
After 90s, college students as a new generation of consumers have gradually matured and have their own shopping style. This article mainly analyzes the factors influencing their shopping decisions according to the research results and finally concludes that after 90s, College students shopping decision-making style.