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校长的社会交往是学校公共关系的重要组成部分。通过对一位小学校长的个案研究,展现了小学校长采用以社会关系为基础的非正式组织沟通进行无时不在、无处不在的广泛社会交往,同时使用酒桌策略、打牌策略、威信策略和逃避策略处理协调各种人际关系的现状,并从个人层面和组织层面提出了提高校长社会交往效能的建议。
Principal’s social interaction is an important part of school public relations. Through a case study of a primary school principal, this shows that elementary school principals use informal community communication based on social relations to carry out an all-around and ubiquitous social interaction. At the same time, they use the strategies of liquor table, card-playing and prestige Evasion strategy to coordinate the status quo of various interpersonal relationships, and from the individual level and organizational level put forward suggestions to improve the effectiveness of school social interaction.