俗话说:看报看题,看书看皮。题好文半,说明了标题的重要。标题是新闻的“眼睛”,这只“眼睛”又非同一般,对它的要求应当是鲜活的、明亮的、有神的、传情的。读者看报,先看标题,这既是习惯,也是一个规律。特殊情况下,时间紧张,读报是浏览性的,那就看标题的功力了。新闻界老前辈徐铸成说:“一个鲜明、准确、生动的题目,会使文章生色,增强它的力量。如果题目平淡、晦涩、公式化、概念化,那就吸引不了人,文章写得再好,也不会收到应有的效果。”我们在制作新闻标题时,应努力做到四个基本要求,即:准确第一、一语破的、简洁明 As the saying goes: read the newspaper title, read the book to see the skin. Title a good article half, indicating the importance of the title. The headline is the “eye” of the news. This “eye” is not the same. Its requirements should be fresh, bright, godly, and affectionate. Reader read the newspaper, look at the title, this is a habit, but also a rule. Under special circumstances, time is tight, reading newspaper is browsing, then look at the skill of the title. Xu Zhulian, the veteran of the press, said: “A vivid, accurate and vivid topic will make the article a natural color and enhance its strength. If the subject is dull, obscure, formulated and conceptualized, it will not attract people. It will not receive the desired effect. ”We should make every effort to meet the following four basic requirements in the production of news headlines, namely: accurate first, single broken, concise